Comprehensive Optimisation Audit Checklist for Outsource SEO Agencies
Google, the biggest internet search engine has more than 200 ranking signals that they use to evaluate website pages in SERPs. In the recent years the search engine giant has been vocal in organic ranking and strong algorithm.
It is therefore essential for outsource SEO agencies in India to work on algorithm and create a comprehensive audit checklist to make an effective strategy.
Domain Age
Matt Cutts once said that domain age didn’t necessarily a deciding factor on website ranking but at the same time he indicated that a domain age was somewhat important to establish authority. It is said, older the domain, stronger the website authority in search engines.
Page Loading Speed
In many SEO plans page loading speed has been emphasized, and it is rightfully so because Google’s John Mueller once says 2-3 seconds to load a page is a good indicator in terms of visitors’ influx and ranking preference. In many cases slow loading speed is the major factor in bad ranking.
Outbound Links
The factor of outbound links is a dicey factor. Many professional webmasters believe link building is still the most important factor in SEO but Google stresses on quality linking rather than excessive linking. In fact, excessive linking could damage the page ranking.
Content Check
Google always emphasize on good quality content that including good photographs. The best way to create content is do an extensive competitor analysis and identify content that reflects value and unique insights.
Anchor Text Check
Many companies involved in SEO in India were penalized for poisonous anchor texts. Poisonous mean anchor text from spam niches subjects like gambling or Viagra is a negative SEO practice. To get a quick traffic, webmasters point links with spam anchor text to another opponent for lowering their rankings. It is therefore important to disavow to filter and eliminate such links.
